MAGICALLY, INC. ACQUIRES FITWORLD.COM LTD.--
Corporate Acquisition Cements Position as leader in Personal Information Management Components



       

Redwood City, CA – September 6, 2001 – Magically, Inc. a full-featured, web-based information management and collaboration components provider, today announced it has completed its acquisition of London based FITWorld.com Ltd. an innovative developer of information management applications. This cash and stock deal marks Magically Inc.'s first corporate acquisition and further extends its global reach to include Europe.

The new company is known as Magically Europe, and will continue to employ all 15 of FITWorld.com's employees. Graham Ward, the former Director of Development for FITWorld.com, will become General Manager of the new entity. FITWorld.com Ltd was acquired from Future Internet Technologies Plc.

"I can't imagine two companies that strategically make more sense to cooperate," said Erwin Huang, Founder and President of Magically, Inc. "By working together, our technologies will compliment each other, enabling us to offer our customers the most comprehensive solutions for all their information management and team project needs."

Geoff Bristow, Director of FITWorld.com said. "We are excited by Magically's leadership in multi-lingual communications components and believe that our enabling technology, Jive, as well as our flagship product, AnytimeNow, are ideal additions to their suite of applications and productivity tools. Having the international infrastructure behind us will expedite the ability and the speed at which we are able to disseminate world-class technology to existing and new customers."

AnytimeNow is currently available from Magically, Inc as a stand-alone tool, but will be fully incorporated into Magically’s offering later this year. The combined product architecture will be scalable, flexible and empower business communities to increase collaboration and wireless communications capability.


About Magically
Magically, Inc. is a leading Application Services Provider (ASP) focused on personal communication and collaboration components. Magically's technology solutions, designed for the mobile workforce and virtual communities, are universally accessible through multiple platforms, in any language and from any Internet-enabled device. MagicalDesk, the flagship product, is an award-winning suite of information management tools for the corporate / SME user. Magically's newest product, Magical WorkSpace, is an enterprise application focused on workflow and team collaboration. Based in Redwood City, California, Magically is a privately owned and operated company with offices in Hong Kong, Sao Paulo, Singapore, Tokyo and London. More information about Magically and its products is available at www.magically.com. More information about F.I.T. is available at www.fitworld.com.



Contacts: Magically, Inc. FITWorld
  Ellis Tsang
Tel: (852) 31912803
press@magically.com
www.magically.com
Graham Ward
Tel: (44) 1491 871117
Graham@FITWorld.com
www.fitworld.com

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