SAN FRANCISCO, CA -- November 1, 1999 -- Magically, Inc. today launched version 2.0 of MagicalDesk (www.magicaldesk.com), a best of breed, integrated virtual desktop. MagicalDesk best exemplifies the advantages provided by the emerging application service provider (ASP) market: a suite of personal information management and collaboration tools, available to users anytime, anywhere through the Internet. The free service combines a customizable desktop system that stores and synchronizes documents, online calendar, address book, email, task list, and Internet bookmarks. MagicalDesk eliminates the need to install and maintain expensive computer hardware and software.

"MagicalDesk 2.0 is a step forward in our global strategy to offer custom collaboration tools via the web," said Erwin Huang, chief executive officer for Magically, Inc. "Users can take advantage of the dozens of new features, while content sites will find that MagicalDesk is the perfect value-added partner for transforming their site into a world class portal."

MagicalDesk 2.0 provides web-based access to personal productivity applications that can be tailored for personal use. Integrated support for common document file formats empowers the user to work from most any PC, Mac, Unix, or Web-TV with an Internet connection. Through an enhancement called the MagicalViewer, MagicalDesk provides users with access to more than 250 file formats, including MS Word, MS Excel, MS PowerPoint, and Lotus 1-2-3, that let's users access documents without having the supporting application on their local hard disk.

Integrated Modules
Document Storage: The MagicalFiles document management system lets users copy, move, backup or share documents created with desktop applications such as word processing documents, multimedia presentations, spreadsheets, and image files. Documents can be stored in a private folder for individual viewing, or in a shared folder for group viewing.

Email: The email system supports the standard SMTP and POP3 Internet protocol, which allows it to be used as a front end to multiple email accounts. New to the site is an email filter that automatically blocks unsolicited mail. The email module lets users create multiple signatures for personal and business responses and even offers an out-of-office auto response mechanism. The email system is integrated with the calendar and task list and lets users easily convert emails into task items and calendar events. Email drafts can be written and saved, and emails can even be bookmarked for easy filing, storage and forwarding to others. Version 2.0 also offers a spell check feature.

Calendar: The calendar feature is designed to synchronize with popular personal digital assistants such as Palm Computing's Palm III and Palm V, Handspring's Visor, and Microsoft Windows CE. Viewable by day, week, month and year, the calendar offers multi-colored event icons for easy remembrance of business and personal tasks such as meetings, deadlines, travel, medical visits, and birthdays. Integrated with the MagicalFiles document management system, the calendar lets users post important files within their daily schedule for quick access when preparing for a meeting or event. The calendar allows for email reminders, so as not to miss important deadlines.

The calendar offers dozens of customizable features such as listing annual holiday events, including religious and nationality events. A time zone option let's mobile users customize their calendar when traveling. For an easy synopsis of current tasks, the calendar offers a view by event type feature which lets users designate what type of events they wish to view, such as business meetings only, deadlines for the month or birthdays.

MagicalDesk calendars can be shared with colleagues or among friends and family. An executive who has multiple people scheduling appointments can avoid embarrassing over scheduling through this "smart" calendar. If a meeting or event is already scheduled, the calendar will clearly show any overlap. Privacy is not an issue since the MagicalDesk calendar let's users post an appointment as private, so that no one can view what the appointment is for.

Address Book: The address book stores personal and professional contact information, such as names, title, multiple email addresses, business and home addresses, multiple phone numbers, important URL's associated with each contact, and special dates to remember. It even offers a notes area for more detailed information. The address book lets users classify a contact as an individual, part of a group, or both. The Address Book can be viewed in either a list or business card format.

Integrated with the email module, the address book lets users select a contact or list of contacts to send an email message to. It is fully integrated to synchronize with most PDAs. Task List: Integrated with the email and calendar modules, the task list lets users convert emails into personal task items. Email from a colleague regarding the due date of a report can be converted into a task item with all the details from the original email, including graphics. Multiple tasks can be added at one time, prioritized and shared with colleagues. When creating a task, users can select to send themselves or a colleague an email reminder -- a good way to ensure that deadlines wonÕt be missed. Additionally, the task feature is designed to work with most PDAs to synchronize information from a PDA with a MagicalDesk account.

Personal Bookmarks: The MagicalDesk bookmarks feature lets users rename web addresses into a more recognizable name. These bookmarks also can be synchronized with most common browser bookmarks.

Synchronization: This optional downloadable application lets users synchronize files automatically between their local hard disk and their MagicalDesk, ensuring that the most current copy of any file is on whichever system the user is accessing. This feature also allows for synchronization of the MagicalDesk address book and calendar with many popular PDA's.

Customization
The MagicalDesk desktop layout and features are easily customizable. Users can personalize their desktop with their favorite Internet search engines like Yahoo and Excite, personal book finder from Amazon.com, or work calendar. Users can also write their own HTML codes to create new tools for their environment.

The Basic Service
The free MagicalDesk service includes a personal file system; synchronization feature to ensure that files and Internet bookmarks are consistent on whatever machine that is used; calendar system that can be kept private or shared with others; address book; to-do list; Internet bookmarks, five megabytes of storage space and one POP email account.

Premium Services
MagicalDesk offers several premium services, including:
. Additional storage space (20MB for $5.00 per month; 50MB for $10.00 per month)
. A Magical Viewer which translates more than 250 file formats into HTML code so that users can view documents, even when they don't have the right application on the computer that they are using ($5.00 per month/3-month free trial period)
. 5 additional POP accounts ($10 per month)



Security Features
MagicalDesk gives users control over their business and personal information by providing password protection. For ultimate protection, users can choose to protect their entire MagicalDesk with SSL encryption technology by selecting this option as they log into their MagicalDesk account.

Recommended System
MagicalDesk works best with Microsoft Windows 95, 98, or NT; Apple Macintosh OS; or a Unix environment. Recommended browsers include Microsoft Internet Explorer 4.01 or Netscape Communicator 4.04 or above.

About Magically, Inc.
Based in Redwood City, California, Magically, Inc., is privately owned and operated. The company produces web-based technology for mobile professionals to enable them to work virtually anywhere. MagicalDesk, Magically's flagship product, is a virtual desktop offering universal access to file documents, email, calendar, Internet bookmarks, address book and a personal to-do list. The system offers integrated support for common file document formats that are secure, simple to customize, and easy to access.

More information about Magically and MagicalDesk is available at www.magically.com.

PRESS CONTACT
press@magically.com