Hong Kong, Mar 27, 2002 – Magically, Inc., a world-leading technology developer in Personal Communication and Business Collaboration today announced its successful completion of the industry-recognized SyncML Conformance and Interoperability Testing processes for its Synchronization and Personal Information Management Solutions.

Over the past 18 months, Magically has been working closely with Operators & mobile handset makers worldwide in developing synchronization tools for mobile data with a clear vision to accelerate the development of mobile synchronization services which will be made viable for users to manage personal information across multiple networks, platforms and mobile devices, accurately and easily.

"Having our server and client products completed the SyncML Conformance and Interoperability Testing processes has marked a major milestone for our technology achievements in both Synchronization and Personal Information Management" said Erwin Huang, Co-Founder & CTO of Magically, Inc. "We remain that there are huge growth potentials for the mobile data synchronization market, and by delivering winning products with SyncML we are keen to become a market pioneer in this particular market." .

"Just take a look at the gurus and what they have come up with at the recent SyncFest in Amsterdam, you can really smell that Synchronization & Personal Information Management solutions running on SyncML has come of age", added Erwin, "and we are very happy to see that this phenomenal growth is also happening to Asia, as seen by many of the largest market yet to be tapped". The next SyncFest will be in Boston in April 2002, and an Asian debut will be staged in Hong Kong this June.

From the users' perspective, being able to subscribe to a synchronization service on top of the contemporary ones simply translates into better and smarter management of one’s personal information such as email, calendar and address book. With Synchronization in place, mobile users no longer fear loss of their address book stored in their handsets or fall out of sync with their calendar.

As the mobile Internet continue to boom, handset makers and operators see synchronization tools as viable attractions and even a profit generator to offset their shrinking revenue from the voice services. Almost all major mobile handset makers are acknowledging the importance of an open, common language that allows data to be synchronized between networks and devices. According to sources, the no. of Sync-compliant handsets will reach hundreds of millions by end of year 2002, making up the bulk of the all handsets manufactured globally.

About MagicalSyncServer
MagicalSyncServer enables operators worldwide to provide value-adding synchronization services to their subscribers such as a permanently backed-up address book, an always updated calendar, to-do list and contact information on their mobile handsets. Synchronization of data files (such as ringtones, user profiles), even down to folder level, is also expected to be made available in the near future.

About Magically, Inc
Magically, Inc. is a leading Communication & Collaboration solution provider. Magically's technology solutions, designed for the mobile workforce and virtual communities, are universally accessible through multiple platforms, in any language and from any Internet-enabled device. Based in Redwood City, California, Magically is a privately owned company with offices in Hong Kong, Sao Paulo, Tokyo and London.



About SyncML
SyncML (www.syncml.org) is the open industry specification for mobile data sync and device management. Sponsored by Ericsson, IBM, Lotus, Matsushita Communication Industrial Co. Ltd., Motorola, Nokia, Openwave, Starfish Software and Symbian, SyncML is supported by mobile and wireless leaders across various industry sectors worldwide. Companies interested in bringing SyncML compliant products and services to market are encouraged to join.



Useful Links
www.syncml.org (Learn about the SyncML Initiative)
www.syncmlworld.com (Learn about the upcoming SyncML events worldwide)
www.syncml.org/interoperability.html (For a list of SyncML compliant products)
www.magically.com (Learn about Magically, Inc)
www.magicaldesk.com/magically/home/all_products.html (Learn about MagicalSyncServer)

Media Contact:
press@magically.com

Sales Contact:
Harvey Wong
Tel +852 3191 2886
sales@magically.com